BENEFITS OF EMAIL MARKETING

• It’s Effective
  Your business can achieve outstanding results with email marketing while investing only a small amount of time and money. Email delivers the highest return-on-investment among marketing mediums by an eye-popping margin: a whopping $57.25 for every dollar spent on it in 2005, according to the Direct Marketing Association's "The Power of Direct Marketing"(October 2006).
• It’s Inexpensive
  Email marketing is an affordable way to stretch a tight marketing budget. Unlike direct mail, there is virtually no production, materials or postage expense. Email marketing is 20 times more cost effective than direct mail, and can cost as little as fractions of a penny per email.
• It’s Proactive
  Email marketing enables you to communicate with your existing customers and prospects instead of passively waiting for them to return to your web site.
• It’s Immediate
  Email marketing generates an immediate response. By putting in a clear call to action in your e-newsletter, such as "Learn more about this service", "Register for this event", or “Click here to take advantage of this special promotional offer”, you are inviting your contacts to participate in offers that are important to them. Initial campaign response generally occurs within 48 hours of the time the email campaign is sent.
• It’s Measurable
  Results from email campaigns are easily measured. We can tell you how many of your emails were opened, and how many recipients clicked on the links in your email.