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July 2009 |
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OfficeSmarts is committed to helping you eliminate barriers in your business. We believe we can help you achieve your business goals by providing you with valuable information about the Internet and the computer. E-newsletters from OfficeSmarts are designed to provide you with important tools and tips, plus interesting information to keep you "smart" about your office. |
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Quite simply, companies send two types of emails to their clients. One is a promotional email, which is used to get the recipient to buy or sign up for something. The second is a retention-based email, used to create a long-term relationship with the recipient. E-newsletters are a good example of a retention-based email. |
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Learn more about how email marketing can benefit your business. One last note about email marketing: When it comes down to the bottom line, email marketing has the highest return-on-investment compared to other forms of marketing. Not only can you can react to customer responses in real-time, and immediately adapt your approach to produce a more effective marketing campaign for your customers, it ultimately gives you a bigger bang for your marketing buck. Got questions? Send us an email and we’ll be happy to help you out.
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Any suggestions for our next e-newsletter? |
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Email marketing enables you to communicate with your existing customers and prospects instead of passively waiting for them to return to your web site.
Utilizing an e-newsletter campaign for your business is an effective means of communicating with your clients, contacts and prospects.
OfficeSmarts has been developing
e-newsletters for companies for several years to foster long-term relationships between the company and their
customers (
Figure 1 shows the 2008 web traffic stats for a company that OfficeSmarts develops an e-newsletter for. The graph indicates that not only do web site hits go up immediately after the e-newsletter is sent (purple circle), but daily hits (red circles) also increase – and stay elevated! The e-newsletter is clearly keeping clients interested and coming back to the web site. And, the more hits a web site gets, the greater the likelihood that a sale or business will be conducted!