Be Smart About It Newsletter

August 2007

OfficeSmarts is committed to helping you eliminate barriers in your business. We believe we can help you achieve your business goals by providing you with valuable information about the Internet and the computer.

The first of several e-newsletters from OfficeSmarts are designed to provide you with important tools and tips, plus interesting information to keep you "smart" about your office.

OfficeSmarts announcement You have just published your new web site, and it looks great! But after your family, friends and colleagues have generated the first 200 hits, how do you ensure that qualified people return to your site?

Content is huge! Be sure your site is packed with loads of useful information, articles of interest, plus links to resources. If your site is not full of good information, your visitor will not see your site as valuable, and will not return ... [ read more ].

Free email accounts are available everywhere, most notably from Hotmail and Yahoo. But did you ever think to wonder what an email address like super_mom0521@hotmail.com does for your professional image?

As a business owner, using free email is not such a great idea. Sure it's free and saves you money, but free email accounts can be more hassle than they are worth. Here are some reasons why:

Automatic spam filters can incorrectly identify your messages as {Spam?} and the recipient may never see your email.
Internet fraud is largely known for using free email accounts to conduct it's business. Making an on-line purchase using a free email account could result in your order not being processed.
It is very difficult to get an email address that does not have numbers and/or extra characters in it.
Some email accounts include sponsored advertising. You could be sending out advertising for a company you don't even know in every email you send out.

Tell your customers you are in business with an email address that works with your domain name! Select a highly identifiable domain name that works to brand your company name, then use an email address like webspecialist@officesmarts.ca.

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