In our last e-newsletter, we introduced the subject of search engine optimization (SEO) and how it can improve your ranking with a keyword search. Techniques used for SEO are regarded as either ‘white hat’ or ‘black hat’. White hat techniques are considered to be legitimate approaches for SEO i.e., playing by the rules Google has established for SEO. Several white hat approaches were discussed in our last e-newsletter and include:

As a business owner you know that you want lots and lots of people to visit your site. More visitors in turn, results in more sales of your product or service. However, if you’re selling widgets, and 9 out of 10 visitors to your site are looking for grommets, you’re not going to sell much of anything. Hmmmm. If only there was some way to get more widget-surfers on to

One of the simple tenets of doing business on the Internet is that if visitors can’t find your web site, they can’t do business with you. Given how large the Internet is, it’s pretty easy to get lost in the vastness of cyberspace. It shouldn’t come as a surprise then that businesses are very concerned with being findable on the Internet. More and more, businesses are developing their web site

Technology changes so quickly in this web-based, digital world, and there is a new kid taking on the web. By now most of you have heard of social media. While social media in itself is not exactly a new technology, what is new is the realization that people have acknowledged just how far reaching and effectively we can communicate with this tool. Social media is alive with conversation and for

In our last e-newsletter, we tackled the problem of spam and phishing emails and how to identify them. So, now that we have identified the enemy, let’s take a look at three simple approaches that you can use to reduce the flow of spam into your inbox, and minimize the risk of having personal information stolen by unscrupulous spammers. Delete, delete, delete! The best thing to do with spam and

As much as spam is a nuisance, dealing with spam isn’t necessarily that difficult. The first step in dealing with spam is being able to identify it. Spam email (aka, junk email) is unsolicited email that, in general, is trying to sell you something. It has been suggested that about 80% of all email sent out is spam. Why so much? Because sending spam is cheap and, as a result,

For the most part, you send an email, the email is received by the recipient almost immediately. But have you ever been expecting an email and it seems to take forever to receive it? Is your email slow? Have you ever sent an email and immediately called the recipient only to find out they haven’t received it yet? Isn’t email supposed to be instantaneous? In short, no. Email is not

While Hamlet lamented over life and death with the famous line, “To be, or not to be, that is the question.”, many of us today have lamented, “Should I, or should I not, build my own website?”. And as Hamlet ponders this question over the next 34 lines, you’ll be pondering just as much, or more if you decide to do a do-it-yourself website. There’s a lot that goes into